The Trump Organization has filed a lawsuit against several unnamed online sellers, accusing them of selling fake Trump merchandise on major retail websites like Amazon , Walmart , and eBay , reports CNBC. According to the report, the lawsuit was filed on July 25 in the U.S. District Court in Florida. The company claims the merchants are selling knockoffs of Trump-branded items without permission. “By selling counterfeit products that purport to be genuine and authorized products using the TRUMP trademarks, defendants cause confusion and deception in the marketplace,” the complaint states.
Products include “Trump 2028” t-shirts and mugs
The Trump Organization claims the fake products include coffee mugs, hats, t-shirts, and sweatshirts with “Trump,” “Trump 2028,” and American flag designs. It alleges these are “inferior imitations” of its original products, and that the sellers are not licensed or authorized to use Trump’s name or trademarks.
Notably, the Trump Organization sells its own official merchandise on its website, including items like a gold T1 smartphone.
In the lawsuit, the company has asked the court to stop the sellers from using the Trump name and trademarks. It also wants Amazon and other platforms to destroy the counterfeit items and shut down the sellers’ accounts.
The complaint also says the company plans to ask the court to keep the list of the sellers’ names sealed, meaning they won’t be made public.
Trump merchandise sales surged in 2024
As per the CNBC report, online sellers have tried to cash in on Trump’s political comeback. In January, sales of Trump-themed products — including calendars, toilet paper and greeting cards — spiked, according to data from marketing company Omnisend and seller software provider JungleScout.
Omnisend reported that Amazon sellers earned $140 million in 2024 from Trump-related merchandise ahead of the election. In comparison, items promoting Kamala Harris generated $26 million in sales.
Products include “Trump 2028” t-shirts and mugs
The Trump Organization claims the fake products include coffee mugs, hats, t-shirts, and sweatshirts with “Trump,” “Trump 2028,” and American flag designs. It alleges these are “inferior imitations” of its original products, and that the sellers are not licensed or authorized to use Trump’s name or trademarks.
Notably, the Trump Organization sells its own official merchandise on its website, including items like a gold T1 smartphone.
In the lawsuit, the company has asked the court to stop the sellers from using the Trump name and trademarks. It also wants Amazon and other platforms to destroy the counterfeit items and shut down the sellers’ accounts.
The complaint also says the company plans to ask the court to keep the list of the sellers’ names sealed, meaning they won’t be made public.
Trump merchandise sales surged in 2024
As per the CNBC report, online sellers have tried to cash in on Trump’s political comeback. In January, sales of Trump-themed products — including calendars, toilet paper and greeting cards — spiked, according to data from marketing company Omnisend and seller software provider JungleScout.
Omnisend reported that Amazon sellers earned $140 million in 2024 from Trump-related merchandise ahead of the election. In comparison, items promoting Kamala Harris generated $26 million in sales.
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