ITV CBB fans fume as Big Brother suddenly enforces 'ignored' rule day before final

Fans of have flooded social media with complaints after the decided to reinforce a rule where housemates are not allowed to sleep in the daytime. It was 2.35pm when was enjoying a cup of tea on the sofa while Danny Beard resembled a human burrito as he wrapped himself cosily in blankets on the opposite seat.

also joined them as he had a singular blanket and a cushion behind his head. All three housemates sat in silent bliss as the camera panned to show that Danny's eyes were closed as he appeared to be having a little catnap. Suddenly, Big Brother's voice came booming into the house, addressing the sleeping contestants.

The voice reminded the housemates: "This is Big Brother. Housemates, you are not permitted to sleep during the day. Danny and Chris, wake up." Danny replied with sass, saying: "I'm awake, sis, my eyes are open!" Chris added: "We're only going to have a twenty minute, you know, rest up."

Chesney Hawkes, who was washing dishes nearby, then chimed in to join Big Brother in telling the sleepy housemates off. "Get up or we are going to fail the f***ing tasks," he yelled. "Come on!"

Fans on social media were less than impressed with Big Brother's scolding. They noted that actor Mickey Rourke, who left Celebrity Big Brother after "use of inappropriate language", was often spotted sleeping in the daytime with no seen interruptions from the house boss.

Posting to X (formerly Twitter), one disgruntled fan wrote: "'Housemates are not permitted to sleep through the day' yet that's all Mickey did the whole time he was in the house #CBBUK."

Another echoed: "Erm where was this sleep announcement for Mickey when he was sleeping??? #CBBUK," while a third said: "They tell them not to sleep during the day but they let Mickey sleep during the day #CBB #CBBUK."

One more viewer noted that Big Brother has mellowed since the show first aired in the noughties. A loud noise used to be blasted through the house if anyone was caught getting 40 winks. The fan pointed out: "What was that wake up from @bbuk?! Bring back blasting a damn alarm at them when they sleep, nevermind a softy softy chat #CBBUK."