While many UK towns have seen their high streets fall into decline, one historic town near the English-Welsh border is bucking the trend.
Ludlow, a medieval gem in south Shropshire, has been hailed asBritain's "most beautiful" market town and it's thriving. With its bustling high street, charming architecture, and a castle that dates back over 900 years, Ludlow offers a unique experience.
Its cobbled streets, timber-framed buildings, foodfestivals, and riverside walks are just some of the reasons why visitors can't stop singing its praises.
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The heart of the town boasts a lively high street filled with independent shops, family-run businesses, and an open-air market. The shopping experience in Ludlow is anything but ordinary, offering everything from handmade gifts and crafts to books, antiques, clothing, and local produce.
One chuffed visitor shared on TripAdvisor: "The high street is brilliant and full of life. It's great to see so many independent shops instead of the usual chains you find everywhere else.
"The atmosphere is wonderful, and the people are so friendly." Another satisfied tourist added: "The market was excellent with all sorts of local goods and crafts."
The market operates in the main square every Monday, Friday, and Saturday, with additional dates from April to September. Specialist markets also take place on Sundays, featuring books, crafts, and local food.
On the second and fourth Thursdays of each month, the Local to Ludlow Producers' Market attracts visitors seeking top-quality regional produce, reports the Express.
What's more, Ludlow Castle, positioned above the River Teme, stands as one of the area's most renowned historical landmarks. The fortress traces its origins to the 11th century and features Norman, Medieval and Tudor extensions.

Tourists can wander through the remains, which formerly witnessed pivotal moments in English history, including the temporary home of Prince Arthur, Henry VIII's elder sibling.
"The settlement also houses St Laurence's Church, frequently dubbed the "cathedral of the Marches".
The Grade I listed structure boasts a 135-foot tower offering sweeping vistas across the neighbouring landscape and some of the region's most exquisite stained glass displays.
One visitor described Ludlow as "a must-see town for anyone who loves old, picturesque places," whilst another commented: "The old buildings and the castle are amazing to see. The river walk along the Teme is lovely and peaceful, perfect for a quiet stroll."

Apart from its heritage, Ludlow has earned recognition for its cuisine. Featuring an extensive selection of pubs, cafés and eateries (many utilising regional ingredients), the settlement draws food enthusiasts from throughout the UK, particularly during its yearly Food and Drink Festival in September.
For visitors seeking tranquillity, there's the Ludlow Millennium Green alongside the River Teme. This tranquil spot is ideal for a picnic, feeding the ducks, or simply watching the water flow past the Dinham Bridge.
As one TripAdvisor user put it: "Ludlow is the most beautiful market town in the whole of the UK."
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